We've just launched an extensive in-store campaign with more than 40 point-of-sale elements across 5 Central European countries for Pampers.

It took 3 months of preparation and fine tuning, but it was well worth it. Approximately half a million mothers will be exposed to the communication and be familiar with the new stretchy nappies that will not only make the toddles move around easier, but will also make the parents' job easier with less accidents.